Use of ChatGPT surges to 700 million users, with personal applications driving significant expansion in user base
In a groundbreaking study conducted by the Allen Institute for Artificial Intelligence, the first comprehensive analysis of ChatGPT usage was revealed based on 200,000 conversations analysed in 2024. The study, which offers valuable insights into the platform's growth and usage patterns, has shed light on several key findings.
One of the most striking revelations is the universal marketing opportunities that ChatGPT presents across various professional segments. Decision support tools, traditionally considered industry-specific, have proven to be highly applicable to a broad range of professions.
The study also debunks common marketing assumptions about AI platform audiences. Contrary to expectations, 70% of ChatGPT usage is non-work related, indicating a substantial engagement from the general public. Moreover, nearly half of all adult messages originate from users under the age of 26, suggesting a strong youth engagement.
Interestingly, users having typically feminine first names now comprise slightly more than half of active users, signalling a broad mainstream adoption of the platform. This trend has seen gender gaps in usage largely disappear.
The quality of user interactions has improved over time, with "Good" interactions becoming more common than "Bad" interactions. Writing has emerged as the most common workplace application, accounting for 40% of work-related messages.
Education represents a substantial use case for ChatGPT, with 10.2% of all messages involving tutoring or teaching requests. This suggests substantial marketing opportunities for educational services and online learning platforms.
The ChatGPT platform's product recommendation system operates without sponsored placements. However, the study shows that personal and domestic applications drive platform growth more than workplace productivity. Geographic adoption shows particularly strong momentum in middle-income countries, with global adoption showing strong momentum in these regions.
The study's privacy-preserving methodology establishes important precedents for marketing research in AI environments. By July 2025, ChatGPT boasts an impressive 700 million weekly users, a figure that underscores the platform's widespread appeal and potential for future growth.
In conclusion, the study offers a wealth of information about the usage patterns and trends of ChatGPT. The findings suggest that the platform presents significant marketing opportunities across various sectors and demographics, and its growth trajectory remains promising.
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