Unveiling Tomorrow's Hue: The 2025 Chroma Connecting Realms, Era, and Riches
Predicting colors several years ahead, like WGSN does for 2025 with their Color of the Year, "Future Dusk," is a fascinating and meticulous process. This alluring shade combines deep blues and subtle grays, creating a tone that's reminiscent of moody twilight skies.
Part art, part science, part intuition
The creation of the Color of the Year is a blend of art, data, and intuition from WGSN. They draw insights from workshops worldwide, inviting experts across various fields like fashion, consumer tech, and interiors. These collaborations, powered by extensive research, are shaped using frameworks like Stepic, which is similar to STEEPV, ensuring a comprehensive analysis for color selection.
Pondering the impact of darkness
This shift towards deeper tones with Future Dusk sparks questions, such as whether it's a departure from the classic navy. As we embrace night activities and sports more, our interior design trends lean towards darker palettes, particularly in warmer regions that demand cool environments. The increasing popularity of nocturnal living can be further evidenced through the rise in online searches for Future Dusk, reflecting the growing interest of individuals on platforms like Pinterest.
Reimagining wealth and family offices
Could a new color like Future Dusk hold the key to transforming our perception of wealth and family offices? Its non-binary nature poses an alternative to traditional colors like black and navy, providing a refreshing perspective beyond typical generational palettes, such as millennial pink.
The dependable blue of Future Dusk resonates with themes of trust, finance, and connection across generations. Its middle-ground appeal offers a balance between reliability and novelty, making it a valuable tool in branding initiatives. Whether used in fashion, design, or other luxury goods, it can help establish a sense of exclusivity and refinement in the wealth and family office sector.
(15%) Exploring real-world applications
As we venture into 2025, the vividness of Future Dusk is set to reshape color palettes and elicit a different emotional response. This shift is not just about aesthetics; it's now realized how color can impact mood and ambiance in our environments and wardrobes.
Notable collaborations, such as the Rolls Royce Phantom Syntopia and the custom table by Searom Yoon for Louis Vuitton, illustrate this evolution in design. Brands are embracing Future Dusk and its adaptive qualities, adopting it into their collections to express themes of transformation and renewal.
As we watch how Future Dusk manifests across various industries, we begin to wonder if "Transformative Teal" will capture our interest in 2026. The dance of colors continues, shaping the direction of fashion, design, and contemporary sensibilities throughout.
(1) In our strategic approach to rebranding, we're considering using Future Dusk as a key color, recognizing its potential to embody reliability and novelty, appealing to both old and new generations in the wealth management sector.
(2) To enhance our company's leadership in the tech industry, we plan to incorporate Future Dusk into our product design, following WGSN's prediction of its growing popularity in 2025, as it symbolizes a fusion of tradition and innovation.
