telecom company Airtel Africa appoints Bayo Adekanmbi, previously with MTN, to head its international strategy
Bayo Adekanmbi, a distinguished figure in the telecommunications industry, has been appointed as the Chief Commercial Officer (CCO) at Airtel Africa. In this role, Adekanmbi will lead the commercial strategy and execution across Airtel Africa’s markets.
Adekanmbi reports directly to Airtel Africa's CEO, Segun Ogunsanya, and is a member of the company's executive committee. His responsibilities include driving growth through customer acquisition, retention, and revenue enhancement, overseeing partnerships and business development initiatives, and contributing to the company’s overall strategic direction and market positioning.
Adekanmbi's role at Airtel Africa also involves leading strategic business-wide initiatives, including innovation, strategic investment, operational efficiencies, and partnerships. He will be at the helm of Airtel Africa's strategy, partnership, and sustainability roadmap, as well as delivering the Group Sustainability.
Before joining Airtel Africa, Adekanmbi spent 14 years working with MTN in Nigeria and South Africa, holding various senior roles, including Strategy Director, Global Marketing Strategist, General Manager (Business Intelligence), and Chief Transformation/Strategy Officer for MTN Nigeria. He was also awarded the MTN Yello Manager award for the conceptualisation of an AI-powered customer value/risk management framework, which led to multi-billion naira revenue growth.
Adekanmbi is a graduate with distinction from the University of Reading's postgraduate school and has also studied at Columbia Business School, The University of Chicago Booth School of Business, INSEAD Business School, Telecoms Training Institute, ETH Zurich, and the University of Kentucky.
In addition to his work in the telecommunications industry, Adekanmbi is a hands-on technology leader and co-founder of Data Science Nigeria, an organisation aimed at training 1,000,000 data scientists. As of the article, Data Science Nigeria has trained over 500,000 individuals.
For the most current and detailed description of Adekanmbi's role and impact at Airtel Africa, especially beyond mid-2024, it is recommended to consult Airtel Africa’s official communications or recent press releases directly.
Bayo Adekanmbi's responsibilities at Airtel Africa extend beyond commercial strategy, as he also leads strategic business-wide initiatives such as innovation, strategic investment, and partnerships. He is expected to contribute significantly to the company's overall strategic direction and market positioning.
Adekanmbi's extensive background in the telecommunications industry includes a stint at MTN, where he held several senior roles involving strategy, marketing, and transformation. His notable achievement was the conceptualization of an AI-powered customer value/risk management framework that boosted MTN's revenue.
In addition to his role at Airtel Africa, Adekanmbi is a co-founder of Data Science Nigeria, an organization focused on training data scientists. This venture underscores his commitment to education-and-self-development and career-development in the tech sector.
To fully grasp the implications of Adekanmbi's role at Airtel Africa, particularly the long-term strategic changes he might implement, it's advisable to refer to Airtel Africa’s official communications or recent press releases.
