Teen Eco-Activist Emily Drives Change Through Stakeholder Engagement
Emily, a 17-year-old high school student, is passionate about ecology and the environment. She's majoring in environmental science and understands that her generation shares this concern. Emily's Advanced Placement class explores the connections between people, businesses, and the environment. As a board member of her school's environmental club, the 'Green Eagles', she engages with parents, faculty, and the local business community to raise funds and awareness.
Emily realizes that passion alone won't drive change. She learns from her class and her role in the Green Eagles that understanding stakeholders' needs and motivations is crucial. David Bennison, GA's sales director, echoes this, stressing the importance of consulting all stakeholders when launching sustainability initiatives. He believes comprehensive consultation with employees, suppliers, customers, and local residents ensures proposals meet their concerns and builds confidence in the business's sustainability. Emily, dedicated to her studies, researches colleges based on their ecology curricula and sustainable practices. She believes environmentalists should work with corporations to show how green practices benefit their bottom lines.
Emily's experience in the Green Eagles and her understanding of stakeholder engagement reflect a growing trend among her generation. Companies like GA that demonstrate care for the planet as well as profit margins will find success. By working together, environmentalists and corporations can create sustainable solutions that benefit everyone.
