Swiss Winemakers Face Challenges, Anticipate Strong 2025 Vintage
Swiss winemakers face challenges due to decreasing local consumption and intense foreign competition. Despite these hurdles, they anticipate a promising 2025 vintage, and efforts are underway to boost domestic wine sales.
Swiss wine consumption has dipped, with 218.4 million litres consumed in 2024, down from 266 million litres in 2014. This decrease, coupled with the 65.5 percent market share held by foreign wines, puts local winemakers in a tight spot. Some are contemplating downsizing their estates to adapt to demand.
However, there's hope on the horizon. The 2025 vintage is expected to be balanced, with favorable weather conditions promising satisfactory sugar content and acceptable acidity. Certain grape varieties like Petite Arvine are tipped to shine in this vintage. The Swiss Winegrowers' Association has proposed measures to the Federal Council to promote Swiss wines and revise import rules, aiming to increase the share of domestic wine consumption to 40 percent.
While Swiss winemakers grapple with decreasing consumption and foreign competition, they look forward to a promising 2025 vintage. Efforts are being made to boost domestic wine sales and secure a larger share of the market for Swiss wines.
