Strategies for Safeguarding and Tracking Your Writer Identity (Reason Importance)
In the digital age, keeping track of your author brand's online presence is crucial. Two powerful tools can help you do just that: Google Alerts and Mention.com.
Google Alerts, a free service offered by Google, allows users to monitor specific words or phrases on the internet. To set it up, sign in to your Google account, enter the keywords or phrases relevant to your author brand, such as your author name, book titles, or unique branding phrases. Customize your alert settings, like frequency, sources, language, and region, to suit your needs. Once activated, Google Alerts will send email notifications whenever your specified keywords appear online, helping you stay informed about new mentions and engagement opportunities.
Mention.com, on the other hand, is a paid service that offers real-time tracking of brand mentions across web and social media platforms, including forums and blogs, which Google Alerts lacks. Some potential alerts for authors include their pen name or author name, the name of their book, the URL of their website, the name of their publishing company, the name of their competitor's book, and genre keywords.
Setting up Mention.com for an author brand can help safeguard the author's brand online, connect with fans, and address feedback promptly. The platform sends a daily recap email of all engagement opportunities, allowing authors to respond to mentions of their brand or platform, potentially leading to engagement and social sharing.
Mention.com can help an author discover mentions of their brand or platform, even if they don't use the author's handle. It also offers advanced filters by language, region, and channel, making it easier to narrow down to the most pertinent mentions. The platform's analytics dashboard allows authors to track the volume and sources of mentions, sentiment analysis to gauge public opinion, and engagement metrics to identify high-impact conversations or potential outreach contacts.
Using both Google Alerts and Mention.com can provide authors with a comprehensive approach to brand monitoring and engagement. Google Alerts offers a simple, free way to catch new mentions on websites and news, while Mention.com provides a comprehensive, actionable monitoring and engagement platform that covers social media and allows deeper brand sentiment insights and faster response.
By setting up and actively managing both tools, authors can efficiently monitor their author brand, identify engagement opportunities, and respond promptly to fans, media, or potential collaborators, ultimately strengthening their author presence and reputation online.
- To enhance book marketing, consider utilizing social media platforms such as Twitter, Facebook, or Instagram for promoting your author brand and engaging with readers.
- To stay abreast of financial updates in personal-finance, education-and-self-development, lifestyle, fashion-and-beauty, or sports, follow reputable publishers like Rocketsheep Studios on social media.
- By using Mention.com's advanced filters, you can track your author brand's mentions on primarily social media, helping you connect with fans, respond to feedback, and foster a strong online presence.
- In addition to monitoring your author brand's mentions, keep track of competitor book releases and popular genre keywords on social media to gain insights and stay ahead in the literary world.
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