Samsung Expands Cloud Gaming to Europe, Revamps Mobile Gaming Hub
Samsung is boosting its mobile gaming experience. The tech giant has expanded its cloud gaming platform into Europe, offering instant access to premium titles without downloads. It's also revamping its gaming hub and partnering with Moloco for AI-driven user acquisition.
Samsung's beta rollout provides Galaxy users instant access to top mobile games. The company plans to redesign its Mobile Gaming Hub, adding improved discovery tools, social features, and AI gameplay support.
Samsung's expansion into Europe, starting with the UK and Germany, follows its successful North American launch. The platform has become a preferred distribution channel, reaching millions of Galaxy device owners.
Samsung is also shaking up the revenue share model, giving 80% to developers and publishers, more than industry standards. This move aims to attract more game creators to its platform.
To boost user acquisition, Samsung has partnered with Moloco. Using AI models, Moloco maximizes return on ad spend (ROAS) and user engagement. SpinX Games saw a 100% higher 30-day ROAS using Moloco's platform. Ikkjin Ahn, Moloco's CEO, notes that the partnership enables his company to acquire higher-quality users more efficiently for Samsung's cloud gaming platform.
Samsung's European expansion and gaming hub redesign promise a better mobile gaming experience for users. The 80/20 revenue share model and AI-driven user acquisition through Moloco aim to attract more game developers and publishers to the platform, further enriching Samsung's mobile gaming ecosystem.
