Roza Launches Innovative 'Ready Bag' for Disaster Relief
Thai food brand Roza has introduced the 'Ready Bag', a innovative emergency kit designed for disaster relief. The bag contains nine culturally inclusive, halal meals that require no cooking or utensils, making it perfect for emergency situations.
The Ready Bag was developed in collaboration with VML Thailand, Mirror Foundation, and Oon Ai Rak. It includes a variety of nutritious, tasty meals that cater to all ages. The packaging ensures durability even in wet or chaotic conditions and comes with trash bags for waste management.
Roza aims to reshape disaster response by preparing these bags in advance. They have already been distributed through partners like Oon Ai Rak, reaching flood-affected civilians and border patrol units in Sisaket Province. The brand also collaborates with organizations such as the Red Cross and local disaster relief agencies to provide Ready Bags in crisis situations. Unlike traditional relief foods, the Ready Bag is designed to nourish, comfort, and restore disaster victims.
Roza's Ready Bag is a practical and considerate solution for disaster relief. It provides culturally inclusive, halal meals that require no cooking, making it ideal for swift distribution during emergencies. The brand continues to collaborate with various organizations to ensure these bags reach those in need.
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