Presentation of Qualitative Data in Depth: Insightful Explication of Qualitative Research, Section 3
Published in 2023 by our software Research Hub, the third part of a series on qualitative research provides an in-depth guide focusing on the 17th Edition of Chicago referencing style. The article, titled "The Ultimate Guide to Qualitative Research - Part 3," is available at
The guide offers valuable insights into advanced qualitative research practices, as it emphasises rigor, transparency, and iterative collaboration in qualitative coding and theory development. One of the key methodological points discussed is the use of constructivist grounded theory (GT) as an approach for qualitative analysis. This involves stages such as theoretical sampling, synthesis, and saturation to ensure robust data interpretation.
Another significant point highlighted in the article is the importance of a collaborative coding process. In this approach, multiple researchers independently analyze data, such as video transcripts, and then reconcile discrepancies through discussions or group consensus to minimise bias and improve methodological rigour.
The guide also stresses the implementation of a coding environment with CAQDAS tools, such as ATLAS.ti, and outlines multiple coding phases: initial, focused, axial, and theoretical coding, supported by continuous refinement and annotation based on original audio/video data.
Furthermore, the guide advocates for organising and grouping qualitative data systematically, for example, by participant interviews, to enable coherent coding and analysis. The ultimate goal of this analytic framework is to develop grounded interpretations of participants' perspectives, such as identifying persona types based on mental models related to the research topic.
Overall, the guide by Neringa Kalpokas and Jörg Hecker offers a comprehensive resource on qualitative research, providing valuable insights into advanced research practices that align with rigor, transparency, and iterative collaboration in qualitative coding and theory development. For a more detailed summary specifically from this guide, readers are encouraged to access the article directly at the provided link.
In the guide, Neringa Kalpokas and Jörg Hecker emphasize the synergy between learning, education-and-self-development, and research by underlining the significance of a collaborative coding process in qualitative research. This process involves multiple researchers independently analyzing data and reconciling discrepancies through discussions or group consensus to ensure robust data interpretation and minimize bias. The guide also recommends the utilization of constructivist grounded theory (GT) as a methodological approach, which involves stages such as theoretical sampling, synthesis, and saturation for robust data interpretation.
