Largest Localization System Debut by Unico Play: Producing Over 600 Hours of Kazakh-Language Content Daily
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In a bid to promote and preserve the Kazakh language, Unico Play, a digital media platform, is making strides in localizing children's content. The platform's focus is on helping children naturally accept and use Kazakh, not just as a classroom exercise, but as a language they use in their everyday lives.
According to Dias Dosmukhambet, the importance of localization extends beyond linguistic boundaries. He emphasizes that hearing favourite content in one's native language is not just entertainment, but a step towards a sense of self. It's about respecting the audience, taking a technological leap, and fostering cultural independence.
Unico Play is set to launch a nationwide voice casting project, aiming to discover new talents and establish a professional voice community in Kazakhstan. The project, which will dub children's programmes like "Blue Tractor," "Coloring Pages," "Ladybug," and others, will adapt songs and melodies in Kazakh. Currently, fewer than 10 professional voices are involved in dubbing, and the project aims to significantly increase this number, creating new opportunities in the industry.
The platform's unique features often include localized content creation, interactive media experiences, and tools that encourage the use of the Kazakh language in digital spaces. Unico Play aims to strengthen the presence of Kazakh language in the media industry, offering a space for creators and consumers to engage with Kazakh cultural products in a modern, accessible format.
The impact of Unico Play on the Kazakh language and media industry is significant. By supporting Kazakh language content, it helps to broaden the audience for local media and encourages the younger generation to appreciate and use their native language in digital contexts. The platform is already transforming the landscape in Kazakhstan, modernizing cultural expression and fostering language preservation.
However, for detailed and up-to-date information about Unico Play, including its specific features and industry impact, additional targeted research or direct sources from Kazakhstan's media sector would be necessary, as the current search results do not contain this data. Nonetheless, it is clear that Unico Play is making a difference in promoting the Kazakh language and culture in the digital age.
Dosmukanbet believes that if Kazakh sounds in the content a person enjoys, they themselves become part of that culture, and learning it becomes easier. This sentiment echoes the mission of Unico Play - to make the Kazakh language an integral part of everyday life for children, fostering a love for their native language and culture.
Technology plays a crucial role in Unico Play's mission, as they leverage advanced tools to localize children's content in Kazakh, thereby democratizing access to education-and-self-development resources in the local language. Furthermore, Unico Play's focus on localizing entertainment content, such as "Blue Tractor," "Coloring Pages," and "Ladybug," provides an opportunity for children to connect with their culture through their favorite shows, reinforcing and promoting the Kazakh language lifestyle.
