KOTA Launches Brand Pulse Audit for Quick, Actionable Brand Identity Insights
London-based creative digital agency KOTA has launched the Pulse Audit, a straightforward, checklist-style tool designed to identify gaps and provide actionable insights for enhancing brand identity. Developed by Neat, known for their Neat Pulse software platform, this audit covers all crucial aspects of branding.
The Pulse Audit examines brand positioning, tone of voice, logo mark, fonts and colours, brand visuals and guidelines, and website copy. It's quick, easy, and tailored to each brand's unique needs, removing guesswork and offering a roadmap to a stronger, sharper brand identity.
The audit pinpoints high-impact areas for prioritisation, ensuring a high return on investment. It can address issues such as lack of clarity on brand identity, inconsistent brand elements, evolving customer expectations, and internal bias and blind spots. Regular brand audits are essential to keep a brand strong and aligned with customer expectations and trends.
KOTA's Pulse Audit, developed by Neat, is a comprehensive tool for brands to assess their identity, set clear priorities, and make informed decisions. By addressing gaps and inconsistencies, the audit helps brands reach their full potential and create a seamless, recognisable brand experience.
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