Google's AI Overviews Now Influenced by Reviews, Boosting Local Business Visibility
Google's AI Overviews (AIOs) are now influenced by reviews, which act as discovery signals. This shift impacts businesses' visibility in local search queries, with nearly two-thirds now featuring AIOs. GatherUp, a reputation management platform, supports agencies in leveraging reviews to enhance clients' presence.
GatherUp aids agencies in generating first- and third-party reviews, applying schema markup, and using AI for response workflows. Consistent, multi-channel review strategies boost reputation signals and AIO inclusion. AIOs consider reviews from various platforms like Reddit, TripAdvisor, and local blogs, not just Google.
Both first-party and third-party reviews are crucial for AIO visibility and trustworthiness. While star ratings still matter, they primarily serve as a consumer decision shortcut. Reputation management is now intertwined with rankings, as AIOs appear in a significant portion of local business search queries. Agencies should align client visibility efforts across local pack optimization and AIO inclusion strategies. Review responses also influence visibility and build trust, potentially impacting local rankings.
In summary, reviews now play a pivotal role in Google's AI Overviews, affecting businesses' visibility in local search queries. GatherUp supports agencies in managing clients' reputations effectively, aligning strategies across local pack optimization and AIO inclusion. Engaging with reviews further boosts visibility and builds trust.
