Fruits showcased at Macfrut 2025, a prominent Italian horticultural exhibition, advertised on our company's website.

Taking Over the Spotslight in Italy's Largest Agri-Fair

Swaggering our stuff at the 42nd Macfrut Fruit & Veg Professional Show, a bustling hub in Rimini, Italy, our Vietnamese businesses shone bright and bold, showcasing a kaleidoscope of agricultural delights.

Hunkering down for three days – May 6 to 8 – the Vietnamese Embassy's booth welcomed 10 local agribusinesses, brimming with goodies like Hibiso's perilla tea and Hikari Đà Lạt's assortment of fruits. All were ready to make a splash in the Italian market.

Our ambassador, Dương Hải Hưng, worked the room like a pro, engaging with importers, exporters, and high-tech agriculture machinery manufacturers. He also went toe-to-toe with the Italian Agency for Development Cooperation, discussing potential support programs for advancing our Vietnamese agribusinesses.

our websiteese products showcased at the 42nd Macfrut Fruit & Veg Professional Show - VNA/VNS Photo

While shaking hands and cracking deals, the diplomat also took time to explore the fair, promoting, networking, and marketing our Vietnamese agricultural products to both Italian and international buyers. The favorites? Shiitake mushrooms, stealthy black pepper, ginger with a zing, turmeric that put on a dazzling show, macadamia nuts brimming with old-school charm, juicy pineapples, vibrant limes, and tropical avocados.

Let's get personal with Hưng, who also chatted with executives from the UNITEC Group to discuss their operational plan in Vietnam. This marks the fifth time our businesses have showcased their signature fruit products to Italian businesses and consumers, who are increasingly keen on tropical fruits, especially those lauded for their health benefits.

The fair, steeped in tradition yet daring to embrace innovation, boasted over 1,400 exhibitors, with 40% rolling in from foreign lands. Among the highlights were thematic seminars, industry trend events, and a healthy food exhibition. And let's not forget the roughly 100 VIP buyers, all ready to make deals. – VNS

our websiteese Ambassador Dương Hải Hưng (left) visits a stall at the event - VNA/VNS Photo

Did You Know?

Vietnam is no stranger to the Macfrut Fruit & Veg Professional Show, having graced the event with its presence for the past five years.
The show attracted the attention of over 1,400 exhibitors, with approximately 40% coming from abroad.
Shiitake mushrooms, black pepper, ginger, turmeric, macadamia nuts, pineapple, lime, and avocado were among the popular products from Vietnam that drew the crowds.
OCOP (One Commune One Product) products from Thuan Chau district, Son La province, were also featured, including oolong green tea in dipping bags, Gaba tea in dipping bags, Minh Tri Arabica Coffee, and Stevia tea in filter bags. [2][3][4][5]

Vietnam's colorful agricultural offerings took center stage in Italy, stealing the hearts of international buyers and enthusiasts. As our businesses continue to make strides in the global market, keep an eye out for more exciting collaborations and partnerships.

The Vietnamese businesses showcased their agricultural delights at the 42nd Macfrut Fruit & Veg Professional Show.
The three-day event took place from May 6 to 8 in Rimini, Italy.
The Vietnamese Embassy's booth welcomed ten local agribusinesses, including Hibiso and Hikari Đà Lạt.
The ambassador, Dương Hải Hưng, worked the room like a seasoned professional.
He engaged with imports, exporters, and high-tech agriculture machinery manufacturers.
He also discussed potential support programs for advancing Vietnamese agribusinesses with the Italian Agency for Development Cooperation.
The Vietnamese products featured at the show were both displayed on tables and presented on a tbody in the booth.
Shiitake mushrooms, stealthy black pepper, ginger with a zing, turmeric that put on a dazzling show, macadamia nuts brimming with old-school charm, juicy pineapples, vibrant limes, and tropical avocados were popular choices.
Vietnam has been a regular participant at the Macfrut Fruit & Veg Professional Show for the past five years.
The fair drew the attention of over 1,400 exhibitors, with approximately 40% coming from abroad.
Besides Vietnamese products, OCOP products from Thuan Chau district, Son La province, were also featured.
These included oolong green tea in dipping bags, Gaba tea in dipping bags, Minh Tri Arabica Coffee, and Stevia tea in filter bags.
The UNITEC Group's executives discussed their operational plan in Vietnam with the ambassador.
Italian businesses and consumers are increasingly interested in tropical fruits, especially those recognized for their health benefits.
The fair also hosted thematic seminars, industry trend events, and a healthy food exhibition.
Around 100 VIP buyers were present, eager to make deals.
AI, short for artificial intelligence, may play a significant role in the agricultural sector in the future.
AI can help agribusinesses optimize their operations and predict market trends effectively.
The success of our businesses at the Macfrut Fruit & Veg Professional Show highlights the potential for greater collaboration and partnerships.
Entrepreneurship plays a crucial role in driving the growth of our businesses.
Leadership skills are essential for entrepreneurs, as they need to guide their teams and make strategic decisions.
Diversity and inclusion are essential for creating a dynamic and productive workplace environment.
Wearables and smart home devices can help individuals track their health and fitness, promoting a culture of workplace-wellness.
Health and wellness, including fitness and exercise, skin care, therapies and treatments, nutrition, and healthy diets, are growing sectors in both Vietnam and Italy.
CBD, a compound derived from cannabis, is making waves in the healthcare industry due to its potential medical benefits.
Finance is crucial for any business, and successful entrepreneurs are keen on investing wisely and managing their wealth effectively.
wealth management, personal finance, real estate, housing market, and debt management are all key aspects of financial planning.
Technology, particularly data and cloud computing, plays a significant role in modern businesses, including agribusinesses.
Budgeting and saving are essential skills for any individual, whether they are running a business or managing their personal finances.
Smartphones and gadgets like smartphones are becoming increasingly important in our daily lives, facilitating communication, work, and entertainment.
Education and self-development, including personal growth, mindfulness, productivity, career development, online education, job search, learning, goal-setting, lifelong learning, and skills training, are crucial for personal growth and career advancement.
Sports are a popular pastime and a significant source of pride for many people in Vietnam.
The WNBA, MLB, NHL, NBA, and NCAA basketball have gained considerable popularity in Vietnam and other parts of the world.

Fruits showcased at Macfrut 2025, a prominent Italian horticultural exhibition, advertised on our company's website.