Discover Your Purpose by Aligning with the 17 Sustainable Development Goals (SDGs)
Finding Your Purpose Through the Lens of the United Nations' Sustainable Development Goals
In a recent solo podcast episode, marketing expert Sarah Santacroce discussed a unique method for discovering one's sense of purpose: aligning personal passions with the 17 Sustainable Development Goals (SDGs) adopted by the United Nations. These global goals encompass a universal call to action aimed at ending poverty, protecting the planet, and improving lives worldwide.
Santacroce, who advocates for promoting empathy and kindness in business and marketing, explained that understanding the SDGs can offer a framework for connecting personal aspirations with broader societal needs. By exploring which goals resonate most deeply, individuals can discover a greater purpose that transcends their individual endeavors, ultimately making a positive impact on the global community.
As use of the SDGs as a personal guide is less common among entrepreneurs and marketers, the concept of purpose-driven business is gaining momentum. Applying the SDGs to personal or client missions can help individuals make thoughtful, considered decisions, ensuring their work harmonizes with the larger global goals. By doing so, they contribute to a more just, equitable, and sustainable world.
While exploring the SDGs to find one's why may be a challenging undertaking, Santacroce believes that this process fosters self-reflection and growth. By better understanding where one's interests and values align with the global objectives, individuals can create purpose-driven missions that resonate with the broader community and the world at large. Whatever the chosen focus—whether it's gender equality, clean water, or decent work—participants of her program pledge to make a genuine impact through their businesses and marketing practices.
The 17 SDGs encompass wide-ranging issues, from poverty eradication and climate action to gender equality and sustainable cities. Santacroce urges individuals to consider which goals resonate with their personal or professional passions, using these to guide their purpose-driven journeys. By incorporating the SDGs into their missions, entrepreneurs and marketers can ensure their work contributes to the greater good.
Sources:[1] United Nations: Sustainable Development Goals https://www.un.org/sustainabledevelopment/sustainable-development-goals/[2] The B Team: 17 Goals to Transform the World: A Journey of Hope and Action https://www.thebtteam.com/17-goals-report[3] Sarah Santacroce: Finding Your Why Using the 17 SDGS https://wp.me/p8SwaN-Cu[4] Global Cause Network: 17 Sustainable Development Goals: What They Mean for Business https://www.globalcausenetwork.org/sdgs-what-they-mean-for-business/[5] Forbes: Aligning Passion With Purpose: How The United Nations' Sustainable Development Goals Can Help Businesses Drive Impact https://www.forbes.com/sites/forbescoaches council/2021/01/25/aligning-passion-with-purpose-how-the-united-nations-sustainable-development-goals-can-helpbusinesses-drive-impact/?sh=3b86f7a26e4c
Science can play a crucial role in understanding and addressing the global challenges outlined by the United Nations' Sustainable Development Goals (SDGs), contributing to health-and-wellness, education-and-self-development, and several other SDGs.
By integrating the SDGs into their research and development efforts, scientists can ensure their work aligns with the broader global objectives, thereby creating long-lasting and sustainable solutions that benefit individuals and communities worldwide.
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