Business Success Stories of Two Freelancers: Their Strategies for Launching and Expanding Their Operations
In the world of freelancing, success stories abound, and two individuals, Elizabeth and Sareeta, have found their paths to prosperity through a shared resource – a freelancer e-course.
Elizabeth, an artist specialising in pen drawings and oil paintings, found her niche in commissions for her art business. This venture means a great deal to her, providing not only financial rewards but also personal fulfilment. Her art business, which began in January 2017, was born "because of everything she had already learned from the freelancer e-course."
For Elizabeth, the guidance and actionable resources offered in the e-course provided the building blocks she needed to get her business off to a solid start. She recommends the course to any type of freelancer, believing it to be beneficial for any kind of freelance business.
Sareeta, a lifestyle blogger and virtual assistant, joined the freelancer e-course in December 2016. At the time, her VA business was struggling, with only one client. However, within the first three weeks of the program, Sareeta secured a retainer client, marking a significant turning point in her business.
The methods taught in the freelancer e-courses, such as effective marketing and pricing strategies, were particularly useful for Sareeta. She was able to develop a good plan for herself and realise what was realistic for pricing her services. As a result, she has developed her confidence and now charges what she thinks she's worth.
Freelancers generally report higher job satisfaction compared to in-house employees. For instance, SEO freelancers scored 3.73 vs. 3.38 for in-house SEOs, with over 60% feeling satisfied or very satisfied with their job. This greater fulfillment is evident in the case of Elizabeth and Sareeta, who have both seen their businesses grow and thrive.
Income competitiveness varies by location, with freelancers in the U.K. and Ireland feeling more confident about their pay versus those in the U.S., where freelancers earn less and feel less financially valued. Despite this, the freelancer e-course, though now archived, still offers valuable resources on getting clients and pricing services in other freelancer programs.
Effective case studies, including a clear summary of key takeaways, insights into why clients chose the solution, and visualization of results, play a crucial role in attracting clients. Highlighting metrics like increased conversion rates, improved user engagement, or organic traffic growth by concrete percentages or multiples builds credibility and persuasion.
Personal branding combined with case studies leads to tangible business growth. By enhancing her brand visually and through storytelling, engaging audiences, and joining communities, a freelance virtual assistant was able to book 4 new clients, double her email list, and generate regular referrals without cold pitching within three months.
LinkedIn case studies show that narrative-driven profiles with concise career histories help freelancers rank high and build authority, which supports business development and reputation building.
Together, these insights suggest that freelancers thrive by combining transparent, data-backed case studies with strong personal branding and effective use of online platforms and communities, resulting in increased client trust, higher job satisfaction, and business growth.
- Elizabeth's art business, rooted in valuable lessons from a freelancer e-course, not only furnished her with financial gains but also offered personal satisfaction, making her recommend the same resource to fellow freelancers.
- Sareeta's VA business saw a significant improvement after the freelancer e-course, with the help of marketing and pricing strategies taught, allowing her to boost her confidence and amend her pricing accordingly.
- Successfully merging data-backed case studies with a strong personal brand, a freelance virtual assistant was able to secure new clients, expand email lists, and generate referrals, underscoring the power of such integral tactics in the freelancing world.
