Avoiding these typical errors is essential, advises a career advisor
Following Up on Your Desired Company: Proactive Application for the Win
Got your eye on a company that's not advertising an open position? A proactive application might just get you the attention you need.
We spoke with career coach Sven Emmrich, CEO of "Career Heroes," to get his insight. Emmrich aids clients seeking to advance their careers, such as those aiming to become managers or re-enter the workforce after parental leave.
So, Is a Proactive Application Worth It?
Classic applications usually have a more predictable outcome, as advertised positions have an allocated budget and a hiring process already in progress. However, proactive applications present more uncertainty since it's unclear if a position is available, the role, and salary range. According to Emmrich, untrained applicants may have a 10% positive response rate for classic applications, while only 10% of those for proactive applications are successful. Yet, Emmrich highlights that success is highly dependent on the industry and company size.
In industries like IT, engineering, sales, or marketing, proactive applications are generally more successful. On the other hand, they're less effective in government agencies. Additionally, the size of the company is significant. If a position attracts more than 100 applicants, the company likely has a vast pool to choose from, reducing your chances. Nevertheless, proactive applications can still be an excellent option to make an impression.
Tip #1: Craft Your Application
A well-structured CV is crucial. It highlights your skills, experiences, and value you can bring to the company, even without a specific job advertisement. A cover letter isn't strictly necessary but can help decision-makers better understand your motivation.
Tip #2: Show Some Initiative
Remember, showing initiative is vital when making a proactive application. Instead of simply uploading your resume, invest time in comprehending the company's needs and problems you can solve. Identify the right contacts and reach out to them before submitting your application.
Additional Tips
- Research thoroughly: Align your skills with the company's mission and values, and find the appropriate contacts.
- Personalize Your Approach: Customize your resume and cover letter to demonstrate your compatibility with the company.
- Networking: Connect with current employees or industry leaders to increase your chances of success.
- Follow Up: If you don't receive a response, send a polite follow-up email to inquire about the status of your application.
- Stay Informed: Remain updated on industry news and trends to identify potential opportunities swiftly.
- Be Prepared: Maintain an updated portfolio or resume to take advantage of opportunities as they arise.
By following these strategies, you can increase your chances of success with proactive job applications in various industries and company sizes. Happy job hunting!
The education-and-self-development process should include learning about proactive application strategies for career-development, as they can be beneficial during a job-search, particularly in industries like IT, engineering, sales, or marketing. A well-structured CV and cover letter, showcasing skills, experiences, and the value one can bring to a company, are crucial when making a proactive application.
