Analyzing alterations in cultural consumption behaviors during lockdown periods, as evidenced by wave 9 data
In a recent study commissioned by the Policy and Evidence Centre (PEC) and the Intellectual Property Office (IPO), and conducted by Audience Net, insights were gathered on the effects of the lockdown on the creative industries and consumers' cultural consumption habits. The study, based on the IPO's Online Copyright Infringement (OCI) Tracker, was carried out over nine waves since 2010, with wave 9 providing the latest release of data, covering the week 14th-20th September 2020.
One key finding from wave 9 is that people in local lockdown areas watched more television and films than those in less restricted areas. The data also showed an increase in those who are working inside the home and those who say they are working from home more during this wave. However, the relaxing of lockdown measures hasn't had a noticeable effect on people's reported wellbeing.
The survey did not include questions about radio or podcasts, but it did ask people about their habits of cultural consumption, such as the amount of TV they watch or how they listen to music, and whether it has changed in 2020. The proportion of people who used video conferencing software, like Zoom, for work was highest in wave 9 at 31%.
The study builds on research in the PEC's area of work, including Intellectual Property, Business Models, Access to Finance, and Content Regulation. The findings are part of a broader initiative aimed at understanding the impact of the pandemic on the creative industries.
The UK's creative industries are internationally oriented, and several policy briefs have been published to examine various aspects of this internationalisation. These include discussions on migration in UK creative occupations and industries, international trade, and foreign direct investment in the UK's creative industries.
The organization Creative PEC provides independent research and policy recommendations for the UK's creative industries. Their work includes policy briefs such as "Arts, Culture and HeritagePolicy brief: Audiences and Workforce in Arts Culture and Heritage", which uses census data to provide a comprehensive analysis of audiences and workforce in arts, culture, and heritage, and "Business Models and Access to FinancePolicy Brief: Transitioning to Sustainable Production across the UK Theatre Sector", which outlines recommendations for transitioning to more sustainable theatre production.
Other policy briefs focus on specific regions, such as the "Geography of the Creative IndustriesPolicy briefing: Creative industries innovation in seaside resorts and country towns", based on a PEC Discussion Paper about creative industries innovation in seaside resorts and country towns, and the "Geography of the Creative IndustriesPolicy Brief: Insights from the Northern Creative Corridor Workshops Sprint", aimed at connecting creative clusters across Northern regions.
For detailed insights into the nine-week study into consumers' cultural consumption habits during lockdown, it would be necessary to access the original study or press releases from the Intellectual Property Office or Audience Net. The survey also covers areas for possible policy action in skills, jobs, and education, as outlined in the policy brief "Skills, Jobs and EducationAuthors' Earnings in the UK". Additionally, the state of the nations is the focus of another policy brief, "State of the NationsPolicy Brief: Arts, Culture and Heritage: Recent Trends in UK Workforce and Engagement in England".
Finally, the policy brief "AI, Intellectual Property and RegulationTelevision production, international trade, and pressures to consolidate" discusses television production, international trade, and pressures to consolidate in the UK, while "Three ways to support growth in the creative industries" outlines three ways to support growth in the creative industries. These briefs underscore the continued importance of the creative industries in the UK and the need for ongoing research and policy development to support their growth and resilience.
- The study on creative industries during lockdown reveals more television and film consumption in local lockdown areas compared to less restricted ones.
- The report shows an increase in home-based and remote work during wave 9, with 31% using video conferencing software.
- Despite the easing of lockdown measures, reported wellbeing remains unchanged according to the survey.
- The research aligns with PEC's areas of work, including Intellectual Property, Business Models, Access to Finance, and Content Regulation.
- The UK's creative industries are internationally oriented and several policy briefs analyze various aspects of this internationalisation.
- Creative PEC provides research and policy recommendations, such as the "Arts, Culture and Heritage Policy brief" that uses census data for a comprehensive audience and workforce analysis.
- Region-specific policy briefs focus on creative industries innovation in seaside resorts, country towns, and northern creative clusters.
- Accessing the original study or press releases from the Intellectual Property Office or Audience Net is necessary for detailed insights into consumers' cultural consumption habits during lockdown.
- Policy briefs such as "Skills, Jobs and Education" and "State of the Nations" outline areas for potential policy action and the state of the workforce in the arts, culture, and heritage sectors.
- Looking forward, policy briefs like "AI, Intellectual Property and Regulation" and "Three ways to support growth in the creative industries" emphasize the importance of ongoing research and policy development for the creative industries' growth and resilience.
