AI's Growing Influence on British Hospitality: Consumers Embrace AI Tools for Venue Info and Reviews
AI's influence on the British hospitality sector is growing, with consumers increasingly relying on AI tools for venue information and reviews. Price has become the top priority for consumers when choosing a venue, surpassing food quality and service. Meanwhile, concerns about AI's impact on personal contact and privacy persist.
Consumers are now more likely to leave reviews if prompted by AI tools, with 51% indicating they would do so. AI tools like ChatGPT are a mainstream source of information, used by 26% of consumers to learn about venues, closely following Google Maps (27%) and social media platforms (32%).
AI's role in personalised recommendations is also growing, with 37% of guests using AI tools for this purpose. However, 39% of consumers worry about AI overriding personal contact, and 33% have concerns about privacy and security issues.
The use of AI in the sector is driven by companies like Meta, Nscale, and Docyt. Meta uses AI for enhanced customer service, while Nscale is known for innovative AI solutions. Docyt provides AI-powered accounting software tailored for restaurants. These companies play significant roles in customer interaction, AI development, and financial management automation.
Despite economic pressures leading to less frequent outings for drinks (28% of consumers), spending increases when they do go out. Moreover, 43% of consumers have interacted with a chatbot when contacting a venue or ordering. Trust in AI-generated review summaries is also high, with 60% of consumers trusting them, and 13% trusting them more than individual posts.
AI's integration into the British gastronomy sector is transforming consumer behaviour and expectations. As AI tools become more prevalent, consumers are increasingly turning to them for information and recommendations. While concerns about AI's impact on personal contact and privacy persist, consumers are generally trusting of AI-generated reviews. As economic pressures continue, the sector is expected to see a rise in outings by 2026, with AI playing a significant role in shaping consumer experiences.
Read also:
- AI Validators: Unsung Heroes Ensuring Trust and Compliance
- GEW Demands Survey and Funding for Hessian Schools' Renovation
- India's Sports Revolution: Bhubaneswar, Chennai, and Ahmedabad Pioneering Nation's Athletic Makeover
- "Blood tests could potentially enhance the accuracy of malaria diagnoses in research circumstances"
